Marvel Not Only Makes Better Films Then DC, But It Makes More Money Too



Somebody sat down and made an infographic detailing the US take, adjusted for inflation, of every movie DC and Marvel has released, starting with Batman in '66, and Howard the Duck in '86 respectively. Spoiler alert, Marvel continues to kick DC's ass, despite starting their film career with Howard the Duck. I've included the full graphic after the jump, as it is huge. Join me there, where we will discuss.


Now, you'll be looking at those numbers, and thinking "how did these apricots get in my pants?". For that, I have no satisfactory answer. However, I can help explain why the average per film is higher for DC then Marvel. DC has maintained a near constant stream of films since the seventies, averaging one every three years. The largest break was between '97 and 2004, after Bat-nipples nearly killed the Bat franchise, and Halle Berry did her level best to crap on female-lead superhero films. This was also the period when Kevin Smith and Tim Burton didn't make Superman Lives, or any of the other Superman films that nearly happened. This is also the period when Joss Whedon got fired off Wonder Woman becasue that guy can't write and direct a super hero movie, are you crazy? Marvel's output, on the other hand, is monstrous, but all since the turn of the millennium. More films means more (possibly lower) data to fluxuate the numbers, and more to spread the average out over.

Also, all the Batman films, but especially the Nolan series and the '89 film, made stupidly huge amounts of money, on a regular basis. Marvel hasn't had this level of success except with Spider-man, and quite recently with a little film. Some genre TV guy directed it. I don't know...

The graphic also shows the fatal flaw in DC's movie making scheme. There are 19 films in the DC column, and only three aren't Superman or Batman related, and were all made within three years of each other. Marvel, on the other hand, has 28 films, which includes 8 separate franchises if you count the MCU as a single franchise, plus Howard the Duck. If you separate out the MCU, that number increases to 12 separate franchises. Marvel diversifies, which anyone will tell you is the smart investment plan. Their diversification will only continue to expand as Marvel continues to take risks. And, it's paying off for them in a clearly measurable way. DC (or more accurately, Warner Bros.) needs to take chances on non-Batman related films, headlined by recognisable, not cheap (cough.. Jonah Hex... cough) names.

And needs to, you know, make them good films as well. We don't need a repeat of the Green Lantern fiasco.

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About MR. Clark

Adopting the descriptor of "successfully unpublished author", MR. Clark began writing things on the internet in 2012, which he believed to be an entirely reputable and civilized place to find and deliver information. He regrets much.

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