Pixar Gets Viral

Pixar has launched what I believe is their first viral marketing campaign (correct me if I'm wrong about that), with an official website for Monsters University, the setting for their next film, Monsters University. How about that.

This thing is detailed. Every link is clickable, and packed with the sort of obsessive quality we expect from Pixar, and did not receive with Brave. Each school has full facilities, book lists, course schedules. There is,(or will be) an Alumni page. It has a temperature readout at the bottom of the page! Temperature, in a fictional place! I'm fairly certain this website is more detailed then the collage I actually went to is. Not their website, the actual physical college had less thought put into it then this site.

I've been browsing it for a few days now, and I want to go there.

Share on Google Plus

About MR. Clark

Adopting the descriptor of "successfully unpublished author", MR. Clark began writing things on the internet in 2012, which he believed to be an entirely reputable and civilized place to find and deliver information. He regrets much.


Post a Comment