Veronica Mars Returns To Neptune, By Way Of San Diego

Friday night, The Veronica Mars Kickstarter closed to pledges. Just over 90,000 people, including one who donated the $10,000 to get a single line walk on role in the film, has pledge to give $5.7 million, 3.7 more then the minimum required to get the project off the ground. According to the project's main page, this would-be movie now holds the Kickstarter records for fastest project to raise both 1 and 2 million, highest funded film project, third highest funded project in all of Kickstarter, and the project with the most backers ever.

To celebrate, Rob Thomas has announced that the film will have a presence at the 2013 San Diego ComicCon. Said Thomas, “We’re still working with the organisers to figure out if we’ll be holding an official, scheduled panel as part of Comic-Con. I’ll be there, along with as many of our cast members as I can bring along, and we’ll be doing an exclusive Q&A session.” No word if this will include Kristen Bell, who despite being Thomas' partner in crime in getting this project up and running, just gave birth in late March. I'm sure by the time July rolls around she'll be good to go.

As for the money, Thomas is being very clear about where the five million will be spent.
$2 million was our minimum goal. It would be enough to get a movie made, but it was never going to let us make the exact movie we really wanted to make, or the one we know you deserve. I’ve spoken to the press a lot in the past month — turns out they’ve been pretty excited about this whole thing — and one thing I’ve explained is that the final script will depend on how much we’re able to raise. $2 million would have been enough to get us back on the screen. When we started, we didn’t want to set our goal higher than that, for fear we might lose our chance to make the movie at all. But because of you, we did go higher. Way higher. We’re at $4.5 million now. That’s a lot of money. But for a feature length movie, it’s still a pretty conservative budget. Everything you’ve pledged beyond the initial $2 million gives us more options, and for that I’m eternally grateful. More backing means more locations, more sets, more actors, and most important of all, more shooting days.

The bottom line? That extra support will give us the freedom to make the best movie possible. That additional money could mean the difference between a movie that lasts 90 minutes, and one that lasts 110. It could also mean the difference between us shooting in Southern California, where the series was shot, and in a less expensive location somewhere else.
Originally, the plan was for the $2 million to be a sign of faith for Warner Bros, who would have kicked in the rest for what the project needed. Based on the immediate success of the drive, Warner Bros is letting the fans fully fund the project alone, covering only the advertising and distribution. Thomas also made clear that a certain percentage of the raised funds will go back to Kickstarter as a service fee, and a certain amount will go towards producing the t-shirts and other bonus goodies that backers were promised at different price ranges. What is left will go towards making the film, which as Thomas said, for say 3 million of the initial five and a half is a shoe string budget for a film. Certainly more then the budget for an episode of TV, but the point here is kind of not just making a final episode, it's about making a movie.

I look forward to seeing how the project progresses, because if nothing else it is certainly a different way of doing things.

Via the Mary Sue.
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About MR. Clark

Adopting the descriptor of "successfully unpublished author", MR. Clark began writing things on the internet in 2012, which he believed to be an entirely reputable and civilized place to find and deliver information. He regrets much.


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