[List] - 8 More Of The Best Logo Gags

From Will Success Spoil Rock Hunter?
A while back, I highlighted some of my favourite instances of directors having fun with the company logos that appeared before their films. A company logo is usually something that the audience blanches on, so ubiquitous, that changing things up is both an excellent way to grab their attention early on, and set a particular tone. Or, sometimes, its just a chance to have a bit of fun sooner than you'd expect.

After the jump, I've included eight more logo gags that tickle my cinephile heart strings.

Van Helsing, from Universal

Aside from Hugh Jackman's hat, this logo gag is easily the best thing about Van Helsing, which is a shame, because it sets up so much promise that the film just never delivers on. Also, if this and the previous list are any statistical indication, Universal is far and away the most willing to let directors have fun with their logo. Possibly because a rotating globe has the most potential.

Men in Black, from Columbia

A solid way to lead in Men in Black, and subtle too, leaving the gag right to the fade out. I'm sure there was temptation for the statue to be wearing MiB ray-bans, but that would have been taking things too far, by my reckoning.

Pirates of the Caribbean: On Stranger Tides, from Disney

Why did it take until the fourth and worst entry in the Pirates series for Disney to alter it's new, heavily stylized intro? Possibly because it was the first film to have a new director, Rob Marshall, behind the camera. Or may it just takes that long for Disney executives to green light a bit of fun. Considering the movie that followed this logo, that was the only green light they gave on this project.

The Burbs, from Universal

This intro is great. Like Serenity or Waterworld, I love it when the logo becomes a diegetic part of the film. It's a hell of an effective way to literally plunge your audience into the film. Do yourself a favour, when you're done here, go and give The Burbs a watch, it's probably been a while since you've seen it, if at all. Tom Hanks is a hoot.

Cape Fear, from Universal

A minor example, really only touching on the notion of a gag. What is really note worth about this one was that it was Martin Scorsese behind the camera. Off camera, Scorsese is of course a funny, brilliant and noteworthy filmmaker, but his films themselves are rarely high on gags (Wolf of Wall Street exempt, of course). So to see him put a twist on the logo was surprising.

Rise of the Guardians, from Dreamworks

This one is less the filmmaker, and more the company. Dreamworks loves altering their logo to fit the picture. It started with Shrek, and has continued through Cloudy With a Chance of Meatballs, How To Train Your Dragon and the Croods. I like Rise of the Guardians the best, as replacing the fishing boy with Jack Frost keeps the logo the closest to the native form, but with enough variation to make it unique. Or something. I just like it, is all...

Constantine, from Warner Bros

If we get into a conversation about Constantine (that's pronounced like wean), I'll have a few words to say on the matter. And most of them will be positive. I actually enjoy the film, a lot. It's a piss poor adaptation of the Hellblazer comics, but as a film standing on it's own, it's pretty good. And Keanu Reeves puts in his best performance since the original Matrix. And, I have a soft spot for their depiction of hell and it's denizens, highlighted early on in this very tone setting logo sequence.

Get Smart, from Warner Bros

I'm not the biggest fan of the trend of adapting old TV shows into modern action comedy films, but Get Smart was a solid film. It was pretty much exactly what it needed to be, in this form (they could have just as easily made it a straight up comedy spoof, as the original series was, but that wasn't the trend at the time), and the cast was as perfect as you could ask for. This logo gag helped comfort long time fans of the series that the absurdity of Maxwell Smart's life wasn't going to be lessened, as the movie enters through a ridiculously over-engineered logo.

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About MR. Clark

Adopting the descriptor of "successfully unpublished author", MR. Clark began writing things on the internet in 2012, which he believed to be an entirely reputable and civilized place to find and deliver information. He regrets much.


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