Let's Try This Again, Shall We Lego?

From Lego Ideas, by Alatariel

Remember a while back, when Lego Ideas approved Ellen Kooijman's fantastic Lady Science sets (she called them Female Minifigures, and Lego sold them under Research Institute, but I like "Lady Science," which is really just "Science," because Science doesn't discriminate based on which chromosomes you have, only those with Y chromosomes do that) for sale? Well, they ran into a bit of a problem. At the same time, they approved and distributed an Exosuit set. The Exosuit was sold internationally, and looked like a big robot with a dude inside it. Research Institute had a limited production run and was sold only in the US, where it sold out in minutes. When I reached out to Lego for comment, they responded with the massive understatement, "It has proven to be very popular and we've had far more orders than we expected."

This was, to put it mildly, disappointing. A lot of attention has been drawn recently to how Lego is undervaluing both the female collectors of their product, and under-representing women within their product. Or worse, banking on horribly cliched and demeaning Princess sets to "balance" out their male-focused sets (to be clear: interlocking blocks should have no gender bias). I am happy to report that Lego, just in time to miss Christmas, appears to have gotten their act together, as I was bale to purchase Research Institute, in store, outside of the US, earlier this week (I bought two, as I expected I would). This is good. If Lego knows what's good for them, they won't make this mistake again.

And they might have an opportunity to make up for it, as Kooijman (AKA Alatariel) has posted a sequel set to Lego Ideas, this time called Science Adventures. While the original included an astronomer, paleontologist and chemist, this new set promises a archaeologist, biologist, geologist (and the biologist comes with a tiger!). And once again, all the minifigs are female. Which is wonderful. And again, I'd say that I'd buy two of these, if given the chance. The set has three quarters of the support it needs, and I say Lego should jut give her a job in project development right now: this would be her third approved and purchasable project, after Research and the forth coming Big Bang Theory set. So hop on over to Lego Ideas, and demonstrate to Lego that the popularity of a set cannot be prejudged on the gender of the figures involved, and that they should expect far more orders then they could hope for.

Via Lego Ideas.
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About MR. Clark

Adopting the descriptor of "successfully unpublished author", MR. Clark began writing things on the internet in 2012, which he believed to be an entirely reputable and civilized place to find and deliver information. He regrets much.

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