Lego Hi-Jinkies

In what is clearly a transparent effort by the Lego corporation to bankrupt me by the end of this year, they have announced that this summer will see the release of a complete line of Scooby-Doo Lego sets. Said Lego,
"Fans will instantly recognize all of their favorite Scooby-Doo characters and icons, including Scooby, Shaggy, Fred, Daphne, Velma and the Mystery Machine, as well as all the ghosts, goblins and other villains that make Scooby-Doo adventures complete in sets such as the Mummy Museum Mystery, the Haunted Lighthouse and the Mystery Mansion. LEGO Scooby-Doo products range from $14.99 to $89.99 (USD) and will be available in toy stores nationwide beginning in August."
The Mystery Machine set, seen above, will retail for about $30. So, yeah... Age of Ultron, Jurassic World and Scooby-Doo. And, potentially another line of Simpsons minifigs, or even full Simpsons sets (though, in the wake of this announcement, those might be held off until closer to Christmas). . From these early promotional works, the sets look up to the Lego standard.

Though, if I had one complaint (and don't I always), it's that Shaggy has normal legs. My instinct would have been to put the extra long legs on him, last seen on the Toy Story Woody figures, just to give him that trademark height. If they can stick the short legs on every hobbit and dwarf, I don't see why they can't make more of an effort to make tall characters thus as well.

All of this is also a run up to the release of a direct-to-market Lego Scooby-Doo 22 minute film, along with folding Scoob into future Lego products, such as games and feature films. Warner Bros, which holds the film rights to Lego, also currently holds the rights to Scooby-Doo, making this license a potential profit machine that both companies can get a lot of use out of for many years to come.

Hit the jump for a look at a classic Doo haunted mansion set.

Via Collider.
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About MR. Clark

Adopting the descriptor of "successfully unpublished author", MR. Clark began writing things on the internet in 2012, which he believed to be an entirely reputable and civilized place to find and deliver information. He regrets much.


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